-Tweets from VS show
-Campaigns
-Where do VS source their garments?
-Sustainability
-Statistics
- Online report as headline
Victoria's Secret Sourcing (Business of Fashion article)
https://www.businessoffashion.com/articles/news-analysis/victorias-secret-looks-to-uncover-supply-chain-issues
-L Brand (parent brand of VS) have said that they are looking into tracing all the sources of their wood based fabric. They are pledging to use alternatives to wood-based materials (used to make ryon, viscose and modal). They are acknowledging the fact that this is contributing to the deforestation of the local areas as well as taking away human rights.
-Victoria's Secret are now amongst the brands that are committing to sourcing their supply chain to stop supplies from destructive regions.
"Our Forest Products Procurement Policy is written to reduce threats to ancient and endangered forests and to avoid products that contribute to deforestation or human rights abuses," said L Brands' policy statement published on its website.
"Production of wood pulp can involve clearing forests to build eucalyptus plantations and taking land traditionally used by indigenous communities, campaigners say."
From my own analysis and internet research I didn't find any hard evidence that Victoria's Secret had made change, to the fast fashion consumerism and also looking into every aspect of their supply chain. Their website is full of L Brand policies but no evidence, only pledges.
From my own analysis and internet research I didn't find any hard evidence that Victoria's Secret had made change, to the fast fashion consumerism and also looking into every aspect of their supply chain. Their website is full of L Brand policies but no evidence, only pledges.
Victorias Secret Advertising issue (Business of Fashion)
https://www.businessoffashion.com/articles/news-analysis/victorias-secret-is-still-advertising-to-women-like-its-1999?source=bibblio
- Victoria's Secret was founded during the sexual revolution. With them still being dominant retailer in the US, they have still dropped each of the six quarters and don't show any signs of rebound. With the rise of online lingerie retailers and the changing attitudes to women's bodies, policies and sex appeal. Even the Pink brand, which is owned by Victoria's Secret is showing huge signs of decline in sales. Shares were down by 44%, with the main target audience being Gen Z, it shows their message and brand identity isn't getting the same response from the younger generation.
With a shift in attitudes towards feminism especially due to the rise in campaigns such as #metoo. This over-glamourised, glossy long hair and super long legs, it isn't having the same 'wow' effect on women as it used to. Online Retailers and high street stores are creeping into taking over the lingerie industry.
https://www.wetheurban.com/blog/2017/12/19/models-body-positive-time-square-challenge-victoria-secrets-beauty-standards
Women take over New York in Times Square showcasing different shapes and sizes of women's bodies. A campaign set up by activist Khrystyana, they used the hashtag #theREALcatwalk to spread awareness of women empowerment and normalising women's bodies. Cellulite, stretch marks and all body types were celebrated. Khrystyana said "Everyone is welcome to walk."
Images above are photos I'd taken from the Aerie website. Looking through the website I saw a wide range of women of shapes, sizes, ages and ethnicities. Looking further into the brand, they are making huge amounts of profits.
I used Images from the Victoria's Secret show 2018.
Through looking at different aspects of the areas VS can improve on I found a lot more on size and diversity. I started to narrow down what I wanted my message to be and the facts and figures I wanted to include within this. I sae Aerie as a huge competitor and a step in the right direction to empowering and celebrating all women. As they are increasing day by day in profit, I saw this as evidence that women hold these values and are being more conscious of what brands they buy from and if they hold the same values. Aerie is relatable and more natural and holds comfort at the core of their brand. I showed this through statistics and tweets. I started to do a direct compare and contrast with Vs and Aerie, showing the contrasting values and how this has affected them in the market.
References:
https://www.businessoffashion.com/articles/news-analysis/victorias-secret-is-still-advertising-to-women-like-its-1999?source=bibblio
https://www.businessoffashion.com/articles/news-analysis/victorias-secret-looks-to-uncover-supply-chain-issues
https://www.marketwatch.com/story/victorias-secret-losing-customers-on-price-and-bralettes-wont-bring-them-back-study-says-2017-09-13
https://www.wetheurban.com/blog/2017/12/19/models-body-positive-time-square-challenge-victoria-secrets-beauty-standards
https://www.ae.com/intl/en/p/aerie/bras/lightly-lined/aerie-real-sunnie-wireless-lightly-lined-bra/4792_7939_073?isFiltered=false&nvid=plp%3Acat4130015
https://www.businessoffashion.com/articles/news-analysis/victorias-secret-is-still-advertising-to-women-like-its-1999?source=bibblio
- Victoria's Secret was founded during the sexual revolution. With them still being dominant retailer in the US, they have still dropped each of the six quarters and don't show any signs of rebound. With the rise of online lingerie retailers and the changing attitudes to women's bodies, policies and sex appeal. Even the Pink brand, which is owned by Victoria's Secret is showing huge signs of decline in sales. Shares were down by 44%, with the main target audience being Gen Z, it shows their message and brand identity isn't getting the same response from the younger generation.
With a shift in attitudes towards feminism especially due to the rise in campaigns such as #metoo. This over-glamourised, glossy long hair and super long legs, it isn't having the same 'wow' effect on women as it used to. Online Retailers and high street stores are creeping into taking over the lingerie industry.
https://www.wetheurban.com/blog/2017/12/19/models-body-positive-time-square-challenge-victoria-secrets-beauty-standards
Women take over New York in Times Square showcasing different shapes and sizes of women's bodies. A campaign set up by activist Khrystyana, they used the hashtag #theREALcatwalk to spread awareness of women empowerment and normalising women's bodies. Cellulite, stretch marks and all body types were celebrated. Khrystyana said "Everyone is welcome to walk."
Images above are photos I'd taken from the Aerie website. Looking through the website I saw a wide range of women of shapes, sizes, ages and ethnicities. Looking further into the brand, they are making huge amounts of profits.
Through looking at different aspects of the areas VS can improve on I found a lot more on size and diversity. I started to narrow down what I wanted my message to be and the facts and figures I wanted to include within this. I sae Aerie as a huge competitor and a step in the right direction to empowering and celebrating all women. As they are increasing day by day in profit, I saw this as evidence that women hold these values and are being more conscious of what brands they buy from and if they hold the same values. Aerie is relatable and more natural and holds comfort at the core of their brand. I showed this through statistics and tweets. I started to do a direct compare and contrast with Vs and Aerie, showing the contrasting values and how this has affected them in the market.
References:
https://www.businessoffashion.com/articles/news-analysis/victorias-secret-is-still-advertising-to-women-like-its-1999?source=bibblio
https://www.businessoffashion.com/articles/news-analysis/victorias-secret-looks-to-uncover-supply-chain-issues
https://www.marketwatch.com/story/victorias-secret-losing-customers-on-price-and-bralettes-wont-bring-them-back-study-says-2017-09-13
https://www.wetheurban.com/blog/2017/12/19/models-body-positive-time-square-challenge-victoria-secrets-beauty-standards
https://www.ae.com/intl/en/p/aerie/bras/lightly-lined/aerie-real-sunnie-wireless-lightly-lined-bra/4792_7939_073?isFiltered=false&nvid=plp%3Acat4130015
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