Brick and Mortar
-Where
-How Big
-What Big
Sales
-What Products
-What Platform
Current Brand
-Strengths
-Core Identity
-Hero Products
-Influencer Associations
-Collaborations
Customer
-Who
-Values
-Age
-Gender
-Income
-Reason for buying
-Location
-Expectations
New Market
-Values
-Spending Habits
-Emerging Demographics
-Influence
Competitor
-Strategy
-Visual Communication
-Platforms
Digital
-Social Statistics
-Platforms
-UI/UX
Primary Research
-Questionnaires
-Surveys
- E-mails
- Telephone Calls
- Focus Groups
- Photography
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