Do SWOT and PESTEL on blog and put this into the report (Use this as a tool), don't list.
-Strengths- Internal
-Weaknesses- Internal
-Opportunities- External
-Threats- External e.g. Not active online, competitive industry, new entrance into the market
PESTEL (External, Macro) The world around the brand
-Political: changing political star around the brand and they aren't updating their ideologies
-Economic: Exchange rates, currency, Salaries, 16-25 year olds have a smaller disposable income, mostly with part time jobs or student in the female demographic
-Social: Age, Sex, Values, style and fashion as it changes every 3-6 months. (Look at
survey that was created)
-Technological: Online Marketing, Customer Experience, Social Media, Evolving, taking over and closing down Brick and Mortar shops. The rise of the social influencers
-Environment- 2nd largest pollutant in the world. The dye that they are using in the clothes, how the brand is affecting the environment, where is the product made? How do they get here? Boat, Sea, Plane. How it is shipped is important.
-Legal: Legal requirements depending on what country the item is being sold, making sure your consumer is being protected, age of models, animal cruelty, responsibility of sourcing the products
4 P's in relation to marketing Strategy.
Product
Price
Place
Promotion
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