VS parent brand L brands, reported a 3% decline in sales compared to 2017. This may be due to a loss in interest in the brand or change in values with the current consumer demographic. However they are still performing well in the UK, Companies House revealed that VS UK arm sales have increased by 24.3% to £132 million in 2016. As the stores grow geographically they are expected to increase.
Source: http://academic.mintel.com/display/903778/?highlight#hit1
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