Recommendation Ideas

-New range based around celebrating women and their empowerment

-Plus-size and diverse models integrated into the shows

-Collaboration with outside influencers e.g Music Industry

-New angels added into the mix

-Bringing in new market by updating brand values

-Social media influencers to widen the market


Defining Ideas
New Valentines Range based around Self-Love and feeling good in your own skin. Regrams will appear on the Instagram and a hashtag will be made to connect social channels

Collaboration with Haim (Girl power band) to bring in a new-wave feminism customer and update the brands values and bring positive associations to the brand. Posted via social channels on both the band and brands instagram

Social Media focus to utilise the 62M followers. Use relevant, elite influencers to promote the brand. Regram and sponsorships with influencers to make this more relevant to the consumer but keep up the glam aesthetic.
Make use of instagram stories. Use this as a platform to keep the consumer interested, sustainability, new in, collars and regrams will be posted via stories and highlights