Mood Board: VS Current Social Media Marketing

Victoria's Secret Current Social Media Marketing

This Mood Board is based on the current Social Media strategies that Victoria's Secret uses to promote the brand. The mood board highlights the use of the VS Fashion show hype that comes around every year to promote the brand. Its clear that this is spread all over social media and generates the most engagement and likes on their social media accounts. The use of the 'angels' as promotion is a main aspect in VS advertisement. The models have anything from 250K to 100 Million followers. These 'angels' are influencers too, with a large following and admiration, people trust these more than the brand. They regularly advertise the brand especially around the shooting of the Fashion Show. These will bring in a large amount of sales due to being loved by many, including big names such as Kendall Jenner and Gigi Hadid. The VS shopping bag is shown as this shows the 'luxury' branding, it's 'instagramable' and shows a sense of pride in the people who walk around with the bags. It makes them seem affluent and admirable, so they show this off via their social media channels. The Iconic VS robes are glamorous and advertise the brand and the show, these are able to be purchased by the public and are plastered on social media as they are worn by all the models. The perfume 'tease' and sports bra photos is to show the instagram feed and how their products are advertised via their social channels. They use flat lays and sketch like drawings in their posts to give their instagram an easily noticeable identity. The articles suggest a decline in the VS show and the viewings. It highlights the loss in interest by the public and a change in values in society. This suggests the area of opportunity for VS and their social media advertisement and how the consumer values are changing. it highlights how behind VS and how they aren't in line with what the consumer wants. The whole mood board suggests the use of 'angels' to bring business to the brand, the identity of the channels and how the brand needs to change the direction of the show to keep the consumer engaged.