Mood Board: Proposed Marketing Position

This Mood Board showcases my ideas for Victoria's Secret's proposed Market Position. Taking inspiration from Savage X Fenty and their newly inspiring and empowering attitude this is the direction I want the brand to take. Focusing on lacy patterned bras for a new line featuring a self love motive for a valentines day launch. The windows shown by the 'GRL PWR' image will be the forefront of female power. Still keeping the colour scheme and glam aspect. Images will hold editorial style but less retouched and more diverse models added into the mix. E.g Pink Backgrounds. My main focus is a female band collab with Haim. Being the forefront of an all female sister group, this band fits the values, look and attitide for the emerging market I want VS to relate to. The collab will have 'logo' love with a girl boss vibe behind it. Lots of lace, pink but comfy and on-brand pieces will be included in the collection. This will be hyped around Instagram and have a countdown via social channels. Haim would do shop tours and promote the collab via their instagram too. The Fashion Show will integrate a new wave of models but will run throughout the show to normalise this.