Mood Board: Proposed Social Media

This Mood Board represents the Social Media strategy put forward for Victoria's Secret. It highlights positives messages to be sent via social channel e.g Instagram. Regrams will be a focus but keeping up with the glam image whilst involving the consumer in the brand. Regards include women conveying messages of self-love and feminism. Instagram will be an area of transparency for the consumer to engage with. Insta Stories to include 'Babes' (The consumer regrams), Sustainability policies, strong women influences across the globe and carrying on with promotion of products with the 'swipe up to buy' feature. Social channels will be the platform for collab launch countdowns, new product releases and featuring new angels on the catwalk. The Instagram will feel more empowering for women and something they feel like they can relate to.