Social Media Observation (20th December 2018)
-Look into this over a week or 2 over the Christmas period, take note of the comments, different in likes, what gets the most engagement and why this might be. Compare this to other brands anf their instagram and social media channels. Do a compare and contrast with Victoria's Secret and their competitors Instagram.
-Go into store over the next couple of weeks, take note of the date and time when you're in VS. Look at the consumers, who's shopping, what they're looking at. Speak to staff and ask about sales, most popular items, amount of sales per year, decline, footfall. Look at age of consumer and speak to a few customers about spending habits, what draws them to VS, why they choose to shop there etc.
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