Source: https://slate.com/business/2013/10/victorias-secret-founding-roy-raymond-had-a-great-idea-but-les-wexner-was-the-one-to-see-it-through.html
Victoria's Secret was founded in 1977 by Roy Raymond. It started when he wanted to buy lingerie for his wife as a gift but felt uncomfortable in shops. He had an idea where he wanting to facilitate the shopping experience. He wants it to be exciting and sexy, that would make men feel comfortable.
"There wasn't erotic lingerie, but there was very sexy lingerie, and I hadn't seen anything like it in the U.S."-Leslie Wexner CEO of L Brands.
-Business Insider
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